Meaningless fluff should play no part in B2B marketing. Take a look at some of the most commonly used and least effective marketing descriptors, as well as a few tips for replacing them with more compelling information.
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Voice and tone are basic tenets of writing, but few people know how to distinguish between the two. Understanding voice and tone, and how to apply them, can make the difference between presenting a unified brand or an inconsistent image.
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Looking for fun in Iowa this summer? To make it easy for you to discover a delightful diversion, check out our list of Iowa summer events, celebrations, and venues.
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Iowa is home to many talented musicians and avid music lovers of all genres, and it doesn’t hide that passion. Check out our list of music festivals in Iowa to experience this summer.
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Language is ever-evolving, and some rules don’t always need to be followed. Check out these 6 grammar rules to break in your marketing content, helping you sound more human.
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More often than not, cycling increases your hunger and thirst, which leads me to the nicest thing about biking around Iowa: the amazing trailside food, beverage, and brewery network.
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When it comes to B2B marketing, not all social networks are created equal. Read about the importance of training your sales team on one of the emerging tools in nurturing leads: LinkedIn.
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Is your company ready for the voice search revolution? Find out how you can prepare for the rise of voice searches and smart devices with these three tips to optimize your content.
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A goldfish symbolizes good fortune. And at Two Rivers, associates recognized with the Gold Fish Culture Award symbolize all the good they bring to our culture and show their mettle by challenging the current and living the Two Rivers values.
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Heat mapping technology helps your brand better understand how users are interacting with your website. In this article we share answers to some of the most common heat map questions.
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