Monthly archives for July, 2017

Breaking into blogging using benchmarks and baselines

This is my first time writing a blog post. Ever. I consume social media every day and read several blogs ranging from analytical to DIY to... Read more>>

Give the people what they want: easy comparison shopping

Comparison shopping is a basic consumer behavior. We all do it — and frequently. Try to think about the last time you made a significant... Read more>>

Getting noticed in a crowd of 128,000

Thousands of people. Towering machines. There were a million things to look at, and seemingly a million different pathways to get... Read more>>

How to make the most out of feedback from dealers and distributors

How often do you ask your dealers and distributors for their opinions? Do you regularly schedule input sessions or conduct surveys to... Read more>>