Monthly archives for June, 2019

How to remove fluff from your B2B content

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep... Read more>>

Mean what you say: the difference between brand voice and tone

Voice and tone are basic tenets of writing. But can you actually explain the difference between voice and tone? Can you use them to... Read more>>

Find your happy place with Iowa summer activities

There’s no excuse to be bored in the heartland, especially during the summertime. To make it easy for you to discover a delightful... Read more>>

Best Iowa music festivals: Why you need to check them out

Yes, you read that correctly: “Iowa” and “music festivals” in the same sentence. We’re not just cornfields and pork here.... Read more>>

6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be. Formality has a time... Read more>>