Archives - 'Content Marketing'

How to remove fluff from your B2B content

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep... Read more>>

Mean what you say: the difference between brand voice and tone

Voice and tone are basic tenets of writing. But can you actually explain the difference between voice and tone? Can you use them to... Read more>>

6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be. Formality has a time... Read more>>

How to create buyer personas that work for your company

You’re just seven steps away from awesome audience personas. A well-researched buyer persona is probably the single-greatest tool you... Read more>>

Does good grammar matter in marketing anymore?

March 4 is National Grammar Day. But in today’s world of texting and tweeting, should good grammar* even be a concern? Should it be a... Read more>>

How to become a customer-focused content marketer

“Customer-focused content” is one of our agency’s 2019 content trends to watch. All year we’ve seen our clients commit to... Read more>>

Content Marketing World 2018: Content marketing is people

Content marketing is about, first and foremost, people. That point was the subtext of many presentations on the first day of Content... Read more>>

How to plan, produce, and measure brand storytelling

In my last blog post, I shared my learnings from a recent workshop led by Brittney Dunkins about how to be a better storyteller. I... Read more>>

Don’t throw away your shot: Content strategy lessons from the ‘Hamilton’ musical

Bravo, Des Moines Civic Center, for bringing us Broadway’s record-setting musical, “Hamilton”. Now you might wonder, what does an... Read more>>

Using brand storytelling to connect with customers

Storytelling is a hot buzzword in marketing. When done well, it’s a great way for brands to connect with customers in a more meaningful... Read more>>