Archives - 'Content Marketing'

7 tips for hiring a freelance photographer

Former advertising executive Fred R. Barnard is credited with the saying “A picture is worth a thousand words.” The saying was his... Read more>>

Size up the competition with a competitive content audit

Much like your customers may visit the competition’s websites to research new products and services, you need to visit competitive sites... Read more>>

How to define your content marketing needs

If you’re selling cereal and toilet paper, your customers are in the market for your products on a monthly, or even weekly, basis. But... Read more>>

12 most popular Undercurrent blog posts of 2015

When you write, rewrite, tweak and toil over a blog post, you hope all 3 billion Internet users read it, love it and share it. (There’s... Read more>>

The mega-list of 2016 content conferences

Make 2016 the year you learn something new to advance your career. This global list of content conferences and marketing events could... Read more>>

7 easy ideas for creating content during the holidays

As the year winds down, many marketers find themselves staring at a dwindling supply of new content for their owned channels. Despite all... Read more>>

3 lessons in engagement from my toddler

It’s easy to tell when my 2-year-old daughter is losing interest in something. With an abrupt proclamation of, “ALL DONE!” and a... Read more>>

How do I know if content is making a difference?

One of the most often used, and somewhat tired, clichés in marketing is the idea of “breaking through the clutter.” And with so many... Read more>>

4 ways 12-year-old me can improve your marketing

“That’s the way we’ve always done it,” is perhaps the worst justification for investment in a marketing tactic, yet it’s one... Read more>>

Living Out My Content Dreams in Portland, OR

It’s the most magical time of the year—Confab Intensive! About 500 content strategists are in Portland, Oregon, this week enjoying... Read more>>