Archives - 'Digital Marketing'

Three tips to optimize your content for voice search

“Hey, Alexa, how do I optimize my content for voice search?” If only it was that easy! The rise of voice searches — when a user... Read more>>

How to harness the power of heat maps to improve your users’ experience

Heat maps are data visualization tools that track your customer's journey through your website to show how they use it. Q&A with Steve... Read more>>

How to optimize content for a Google featured snippet

If you’ve ever done a Google search, you know what a featured snippet is even if you didn’t know what it’s called. This is a featured... Read more>>

Important platform updates and social media marketing trends in 2019

There were 2.5 billion social media users worldwide in 2018, and that number is expected to pass 3 billion by 2021. With that many people... Read more>>

Marketing automation basics: Answers to 4 common questions

Today’s consumers demand that companies respond faster than ever and with more relevant, personalized content. That’s why many brands... Read more>>

The flywheel: A new era of customer relationship management

Late last year at HubSpot’s INBOUND 2018 event, Brian Halligan, HubSpot’s founder and CEO, shed light on a new approach to inbound... Read more>>

Top 6 digital marketing trends of 2019

Wondering where to focus digital marketing efforts this year? From voice search to data privacy and beyond, here are six digital marketing... Read more>>

4 ways to create killer social media content at trade shows in 2019

Most B2B marketers know they should be using social media at trade shows, but how that looks in execution is very different than even two... Read more>>

How to write for SEO (and humans, too!)

When writing content to rank in search, it can be easy to focus on creating content for search engines and lose track of the ultimate goal:... Read more>>

Digital marketing in 2018: A glossary every marketer should have

To call the world of digital marketing fast-paced is an understatement. The digital landscape is always evolving with state-of-the-art... Read more>>