Archives - 'Media Buying'

PPC vs. SEM: The rise and fall of pay-per-click

In the beginning (circa 2000 for the digital world), there was pay-per-click (PPC), and it ruled the online world, so much so that all of... Read more>>

Digital advertising in 2018: Terms every marketer needs to know

Digital advertising is like getting a new iPhone. By the time you upgrade, Apple is putting out a newer, more advanced phone. Sure, you can... Read more>>

Swipe. Click. Buy. 3 things driving e-commerce

E-commerce is more than a way to drive transactions. It’s a tool to evolve your customer relationships, build brand affinity, provide a... Read more>>

Advertising ROI: One size does not fit all

There is an old advertising adage that says “I know that half of my advertising is working, but the problem is that I don’t know which... Read more>>

Understand your customer before creating a media campaign

Planning season is just around the corner, when media teams will begin to sit down to develop strategic media campaigns. For the campaign,... Read more>>