Archives - 'Undercurrent'

Your guide to fall and winter activities in Iowa

Four seasons are one of the perks of living in the Midwest. OK, winter can be hard to love sometimes, but still. Here are some... Read more>>

5 reasons why measuring marketing effectiveness is so hard

Your team has strategized, organized, and come up with a killer marketing campaign ready for execution. Fast forward three months: the... Read more>>

Visit our 5 favorite restaurants this caucus season

Iowa always gets a little extra attention each election cycle as caucus buzz starts to surface. So, we thought we’d use this 15... Read more>>

What B2B brands need to know about virtual reality marketing

Many people think of gaming or entertainment when they hear the term virtual reality (VR). But the technology offers numerous practical... Read more>>

Best public art in Des Moines

Des Moines is always surprising newcomers. From our emerging, under-the-radar food scene to our extensive trail system (traveled more than... Read more>>

Get 2 Know: Toni Sarcone

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to... Read more>>

Responsive logos: a new way to think about your brand

At some point in marketing history, someone made the rule that brand logos should always be the same and the design should never be... Read more>>

PR tips for how to pitch to journalists

Pitching journalists doesn’t have to be intimidating. It turns out, journalists, reporters, bloggers, and podcasters are like us.... Read more>>

Beat the heat with our favorite central Iowa ice cream shops

When the weather app still displays temperatures starting with the number nine, venturing outdoors can seem less and less worth the... Read more>>

10 reasons to create social media content for your dealers

Thanks to your rockin’ marketing team, your brand’s national social channels are serving up awesome content. But your dealers?... Read more>>