Archives - 'Undercurrent'

Learning the vocabulary and quirks of Iowa

When I moved from Ohio to Iowa nearly 13 years ago, I figured it would be pretty easy to fit in. It was still the Midwest, so... Read more>>

Making sense of content marketing metrics

Let’s start with a confession. Yes, this will be a blog post about measurement. And yes, we know — there are 10 million blog posts... Read more>>

Get 2 Know: Nick Grant

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let's get to know... Read more>>

Living in Des Moines: Favorite Ingersoll neighborhood bars

If you’re thinking about moving to Des Moines and wondering: What is it like to live in Des Moines? What is Des Moines nightlife... Read more>>

A marketing internship worth coming home for

I have lived in the same green stucco house in Des Moines my entire life. You could track my childhood through pictures taken of me at... Read more>>

Your guide to fall and winter activities in Iowa

Four seasons are one of the perks of living in the Midwest. OK, winter can be hard to love sometimes, but still. Here are some... Read more>>

5 reasons why measuring marketing effectiveness is so hard

Your team has strategized, organized, and come up with a killer marketing campaign ready for execution. Fast forward three months: the... Read more>>

Visit our 5 favorite restaurants this caucus season

Iowa always gets a little extra attention each election cycle as caucus buzz starts to surface. So, we thought we’d use this 15... Read more>>

What B2B brands need to know about virtual reality marketing

Many people think of gaming or entertainment when they hear the term virtual reality (VR). But the technology offers numerous practical... Read more>>

Best public art in Des Moines

Des Moines is always surprising newcomers. From our emerging, under-the-radar food scene to our extensive trail system (traveled more than... Read more>>