Archives - 'Undercurrent'

What to expect from a media training

The way a company presents itself to the media can make or break its reputation, which is why many organizations take advantage of... Read more>>

How to turn your internship into an offer

After all the years of lectures, books, exams, and changing your major once or twice, you can finally start to see the light at the... Read more>>

Get 2 Know: Avery Amensen

Two Rivers Marketing wouldn’t be here today without our talented, dedicated associates. So, we want you to meet them. Let’s get to... Read more>>

How to create a culture of project sharing

Know why YouTube videos -- whether it’s someone playing a video game or showing us what makeup products they just bought -- are so... Read more>>

How to get the most out of your marketing tech stack

As the digital marketing landscape continues to evolve, so do your customers’ expectations for a connected and personalized... Read more>>

Connect with your audience: Lessons from the ANA Masters of B2B Marketing Conference

I had the opportunity in late May to attend the ANA Masters of B2B Marketing Conference in Chicago. Agencies and B2B brands met to... Read more>>

How to remove fluff from your B2B content

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep... Read more>>

Mean what you say: the difference between brand voice and tone

Voice and tone are basic tenets of writing. But can you actually explain the difference between voice and tone? Can you use them to... Read more>>

Find your happy place with Iowa summer activities

There’s no excuse to be bored in the heartland, especially during the summertime. To make it easy for you to discover a delightful... Read more>>

Best Iowa music festivals: Why you need to check them out

Yes, you read that correctly: “Iowa” and “music festivals” in the same sentence. We’re not just cornfields and pork here.... Read more>>