Archives - 'Undercurrent'

Establishing a video content strategy: Look before you leap

Our clients are increasingly interested in utilizing video as an important part of their overall marketing strategy, and as such, our video... Read more>>

5 things NOT to do at a trade show

There is nothing like starting a new job with a ticket to Las Vegas and being dropped in the middle of the largest construction trade show... Read more>>

Social September: Engaging Associates on Social Media

Leading the social media charge in an industrial B2B world is not an easy task. To date, companies in the industrial sector have been slow... Read more>>

How to tell your story: traditional media versus trade media

There have never been more outlets through which you can share news about your company and your industry, but sometimes, the opportunity of... Read more>>

How to measure your public relations plan

Ask the question “How do you measure PR?” and you will get varied answers. Some believe measuring public relations is as mythological... Read more>>

Should LinkedIn be part of your B2B social strategy?

There are many factors to consider when determining which social media channels should be part of your business strategy. Business... Read more>>

Crisis Communication: Step up and step out or be stepped on

In a crisis concerning your organization your spokesperson should quickly become the authoritative voice of information. Working in tandem... Read more>>

Crisis Communication: Have a plan

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin Benjamin Franklin never had to worry about a social media... Read more>>

To app or not to app?

The question requires the same assessment process as building a website, print campaign, e-marketing planning, social effort or any other... Read more>>

Why marketers should care about the Google Hummingbird update

I geek out about content strategy. I’m not ashamed to admit that I’m a content nerd. Recently a couple of coworkers and I attended... Read more>>