Archives - 'Undercurrent'

Should LinkedIn be part of your B2B social strategy?

There are many factors to consider when determining which social media channels should be part of your business strategy. Business... Read more>>

Crisis Communication: Step up and step out or be stepped on

In a crisis concerning your organization your spokesperson should quickly become the authoritative voice of information. Working in tandem... Read more>>

Crisis Communication: Have a plan

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin Benjamin Franklin never had to worry about a social media... Read more>>

To app or not to app?

The question requires the same assessment process as building a website, print campaign, e-marketing planning, social effort or any other... Read more>>

Why marketers should care about the Google Hummingbird update

I geek out about content strategy. I’m not ashamed to admit that I’m a content nerd. Recently a couple of coworkers and I attended... Read more>>

5 Fast Content Strategy Insights from ConfabMN

Interested in content strategy but don’t know where to start? You’re not alone. This week more than 600 marketing professionals... Read more>>

5 need-to-know aspects of social media strategy

We recently attended the 2014 Social Media Strategy Summit in Chicago, where we had the opportunity to learn from industry professionals... Read more>>

Crisis Communication: Identify your vulnerabilities

In the first post of this crisis communication four-part series, we discussed the evolution of crisis and how audience demands and the... Read more>>

Fear not. Why marketers should just say no to fear.

More so than a lack of budget or organizational support. More so than changing customer perceptions or unexplainable market shifts. More... Read more>>

3 steps to develop a content strategy

We are at a time in mass communication when companies no longer simply push out messages to consumers to earn their business. Instead,... Read more>>