Archives - 'Undercurrent'

5 tips for creating an effective B2B social media strategy

Many B2B marketers agree that social media is an important tool to connect with customers. But when it comes down to it, many B2B companies... Read more>>

Crisis communication: The evolution of a crisis in business

Remember the good old days when a crisis was a crisis? You know ... fire, explosion, maybe a key executive gone bad or a product that... Read more>>

What happens at CONEXPO doesn’t stay at CONEXPO

We sure hope what happened in Vegas the week of CONEXPO-CON/AGG won’t stay in Vegas. After all, most of us work for months prior to the... Read more>>

3 tips to keep up with 2014 marketing trends … all 6,174,938 of them

Have you recovered from the avalanche of “2014 forecasts” and “top trends to watch” this year? Every industry has its trends. Every... Read more>>

4 steps to a knockout trade show

Trade shows follow a very familiar pattern, no matter the industry. You want to make each show unique; however, you don’t need to... Read more>>

Winning CONEXPO-CON/AGG: Tips for Trade Show Success

Any manufacturer who invests in a trade show should ask these questions: What are we trying to accomplish? What does success look like at... Read more>>

Action! How YouTube Live is changing the game of video streaming

YouTube Live has brought live streaming of company events to mainstream audiences — it’s more broadcast than podcast! No longer... Read more>>