Archives - 'Undercurrent'

How to get the most out of your marketing tech stack

As the digital marketing landscape continues to evolve, so do your customers’ expectations for a connected and personalized... Read more>>

Connect with your audience: Lessons from the ANA Masters of B2B Marketing Conference

I had the opportunity in late May to attend the ANA Masters of B2B Marketing Conference in Chicago. Agencies and B2B brands met to... Read more>>

How to remove fluff from your B2B content

“This article is brand-new and very high quality — it’s the best.” Does this nondescript description compel you to keep... Read more>>

Mean what you say: the difference between brand voice and tone

Voice and tone are basic tenets of writing. But can you actually explain the difference between voice and tone? Can you use them to... Read more>>

Find your happy place with Iowa summer activities

There’s no excuse to be bored in the heartland, especially during the summertime. To make it easy for you to discover a delightful... Read more>>

Best Iowa music festivals: Why you need to check them out

Yes, you read that correctly: “Iowa” and “music festivals” in the same sentence. We’re not just cornfields and pork here.... Read more>>

6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be. Formality has a time... Read more>>

Exploring the best hiking and bike trails in Iowa

More often than not, cycling increases your hunger and thirst, which leads me to the nicest thing about biking around Iowa: the amazing... Read more>>

How to convince your sales team to use LinkedIn

Not all social networks are created equal. Understanding the types of content you’ll find and the reasons audiences use each... Read more>>

Three tips to optimize your content for voice search

“Hey, Alexa, how do I optimize my content for voice search?” If only it was that easy! The rise of voice searches — when a user... Read more>>