Archives - 'Undercurrent'

The gold(fish) standard of agency culture

You’re probably tired of hearing us say this, but it’s true — there’s something unique about working at an agency. And it’s even... Read more>>

How to harness the power of heat maps to improve your users’ experience

Heat maps are data visualization tools that track your customer's journey through your website to show how they use it. Q&A with Steve... Read more>>

How to create social media content from anywhere

Social media content isn’t something you churn out from behind a desk anymore. It’s everywhere, so you have to be too. Below,... Read more>>

How to create buyer personas that work for your company

You’re just seven steps away from awesome audience personas. A well-researched buyer persona is probably the single-greatest tool you... Read more>>

Six aspects of agency life everyone must conquer

“What’s it like to work at an advertising agency?” For the past several years, I’ve had the pleasure of being a guest speaker... Read more>>

How to optimize content for a Google featured snippet

If you’ve ever done a Google search, you know what a featured snippet is even if you didn’t know what it’s called. This is a featured... Read more>>

Join the flock at the 12th Annual YESS Duck Derby

  Updated April 2, 2019 — Now that the dust has settled from April Fools’ Day, Two Rivers Marketing is honored to continue... Read more>>

9 shows we’re watching right now

One of the perks of working at Two Rivers Marketing is the emphasis on work-life balance. When 5 p.m. rolls around, we go live our lives... Read more>>

Important platform updates and social media marketing trends in 2019

There were 2.5 billion social media users worldwide in 2018, and that number is expected to pass 3 billion by 2021. With that many people... Read more>>

Marketing automation basics: Answers to 4 common questions

Today’s consumers demand that companies respond faster than ever and with more relevant, personalized content. That’s why many brands... Read more>>