2015 has been another big year for social media: ● Facebook reached 1.49 billion monthly active users and 1.31 billion mobile users ● Live video streaming apps Periscope and Meerkat launched ● Instagram reached 300 million users, and Instagram ads went global ● YouTube now has more than 1 billion users ● Facebook’s video traffic reached 4 billion daily views, rivaling that of YouTube Now that we’ve taken a look back, it’s time to look ahead to the social media trends we can expect in 2016. We asked Two Rivers Marketing employees to share some social media trends they’ve been hearing a lot about. Without further ado, here are 10 social media trends to watch for in 2016.
Read more >>
Our agency is housed in a former parts warehouse for General Motors; the refurbished GM sign hangs above us, and the freight elevator from the 1930s still hauls our holiday decorations from the basement. It seemed like an appropriate place to call home when we were looking for larger digs. We’re passionate about manufacturing; it’s our niche. Because our clients are leading brands across the construction, industrial, agricultural and mining industries, we have a great appreciation for manufacturing and its value to our economy.
Read more >>
A few weeks ago, a mild display of semi-urban vandalism took place just outside our office. As I write this, I can look out the south-facing windows and see it. Some bold but misguided communicator (let’s call him Perpy) graffitied a railroad control box just across the railroad tracks immediately to our south. Twenty seconds and a can of black Krylon was all it took to send his message. “you MeAN EVERYTHIИG” LISH!…
Read more >>
While the popularity of video is nothing new to social media platforms, a new way of producing that video content has come to life. Apps such as Meerkat and Periscope are tapping into video streaming — a recent form of video where everything is shot in real-time — and they’re seeing tremendous results. Data from Cisco shows that globally, video content will be 80 percent of all consumer Internet traffic by the year of 2019. With these types of statistics, marketers are now incorporating this new form of video into their content marketing strategies, and they’re doing it in multiple ways:
Read more >>
There is only so much learning employees can do from their desks inside an advertising agency — or any company, for that matter. You can read everything that is available in print and online, but until you actually get outside of the office and spend time listening to your audiences, you may not be able to reach your communication objectives. Since I started working at Two Rivers Marketing in 2002, I have traveled to nearly 40 states, many major metropolitan cities — from New York City to Seattle, from Tucson to Orlando and even Halifax, Nova Scotia — and countless small towns. What I have learned from my experiences in the field cannot be overstated. Interviews with customers and conversations with salespeople have played an important part of my continuing education and my ability to make more strategic recommendations.
Read more >>
“That’s the way we’ve always done it,” is perhaps the worst justification for investment in a marketing tactic, yet it’s one that I bet the vast majority of marketing professionals have used before (although maybe not out loud). Whether it’s an annual trade show, a recurring media buy or a process for launching new products to the public — it’s easy to fall into the trap of simply doing what has worked in the past. Change isn’t easy, but by being complacent, your company runs the risk of falling behind the competition. But fear not, 12-year-old me can help you adapt.
Read more >>
Having just returned from a three-day intensive content strategy conference in Portland, Oregon — Confab Intensive — I was reviewing my notes, and one topic stuck out as a fascinating one for all types of marketers: global websites. Val Swisher, @valswisher, CEO of Content Rules Inc., presented “Taking Your Content to Global Proportions.” Val offered a great overview of best practices for companies who are creating a website to serve audiences around the globe.
Read more >>
It’s the most magical time of the year—Confab Intensive! About 500 content strategists are in Portland, Oregon, this week enjoying three days of hands-on content strategy workshops. You can follow the fun and check out hundreds of Tweets with great content tips, quotes and photos at #ConfabInt. Day one was amazing! My favorite workshop was about content workflow and governance. Whoa, those sound like really technical and sort of boring topics… But it’s actually fascinating stuff. Our professors were the co-founders of Content Strategy Inc., Kathy Wagner and Melissa Brekke.
Read more >>
Looking for a way to make managing multiple Facebook pages and ad accounts easier for your brand or business? If so, it might be time that you considered transitioning to Facebook Business Manager. Historically, managing social media accounts for business has been challenging when it comes to maintaining a separation between your personal and professional online persona and providing secure access to the necessary account managers. However, with the rise of social media solutions for businesses, most social platforms have recognized the need for agencies and businesses to be able to access company profiles via logins and accounts that are not only more safe and secure but also separate from personal profiles. Google, Facebook and Pinterest are just a few channels that have catered to this need — among other social media business needs — by offering accounts specifically for businesses. Today, we’re going to take a look at Facebook Business Manager. Let’s get down to business!
Read more >>
I bought my twin sons pogo sticks for their birthday. “This was a terrible idea,” my husband whispered to me as we tottered down the steps to our unfinished basement and I strapped helmets (I know, I know — helicopter parent) to my children before they tried to pogo on concrete for the first time. I have no idea what encouraged their interest in the pogo stick other than what it usually takes to sell a 6-year-old something — a photo of a smiling child in a magazine on a pogo stick. (Marketing would be easier if we all targeted kids I think … but alas.) So, after weeks of them asking for it, I acquiesced, and there we were.
Read more >>