No two trade shows are exactly alike — giving your marketing efforts an opportunity to continuously evolve to best suit the visitors, location and product focus of each show. Two Rivers Marketing supported five clients at the recent World of Concrete trade show in Las Vegas. It was a lively show with optimistic crowds and beautiful weather. Our team compiled seven marketing takeaways to help your company with the next trade show.
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“Am I looking at an ad or a link to a legitimate article?” This is a question I’ve asked myself a lot in the last year. As media outlets are looking for new ways to generate digital ad dollars, they’ve found incredible success with native advertising (digital ads disguised as editorial). The line between ad and editorial is becoming increasingly blurred, and as both a reader and a marketer, I find it equally deplorable and full of opportunity. Regardless of how you feel, there’s no doubt that it’s allowing new consumer media to flourish and helping old consumer media to stay afloat. But what about B2B media?
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My grandpas know how to tell a good story. Grandpa Theron (or Pud as he is known to the world) is famous for his Navy adventures during World War II and his fishing tales. Grandpa Keith is the keeper of his family history. Marketers can learn a lot from great storytellers. Here are 10 elements of great stories that may help you improve your company’s content.
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While Super Bowl XLIX may not have ended the way you hoped – at least the commercials were entertaining! This year, the cost of a 30 second ad spot was $4.5 million! With an estimated viewership of 115 million people (plus all the social media buzz), it was critical for advertisers to create commercials that would effectively communicate their message.
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If you’re a marketing information junkie like me, you know the last month of the old calendar year and the first month of the new year are loaded with reports, news on emerging trends, predictions, things to look out for in the coming year, etc. There are some great resources available ranging from very high-level outlooks to more quantitative reports that assist marketers in guiding their efforts.
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It’s 2015, so in the spirit of the New Year’s resolution hysteria, I thought I’d suggest a few good reads to anyone looking to make reading a resolution. My list is not presented in any particular order, rather it’s just a rundown of some books that I have found intriguing or insightful. Rather than expound about the virtues and shortcomings of each book, I’ll allow my daughter’s own words to sum things up, “I like this one; it’s good; it’s my favorite.”
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There are defining moments throughout your career that you will never forget. For me, attending the first ever Confab content strategy conference in Minneapolis in May of 2011 was one of those experiences. I’d been dabbling in content strategy for … Continued
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In early 2014, I wrote an annual trend post that avoided talking about all of the trend predictions, because keeping up with all of them could be a challenge. However, there are a lot of interesting things going on in the world of marketing and consumer behavior that are important to take note of and see how they might apply to your business and your efforts in the new year.
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This year, our agency will celebrate 15 years in business. Around the beginning of April is our actual anniversary; April 2000 is when we set up shop to service our first two clients. We had a vision, a plan and a team. A brand new agency in a new neighborhood, which is now Des Moines’ East Village filled with condos and apartments, unique shops, restaurants and bars. In April 2000, it was only a vision, made up of neglected, empty buildings. Now it’s one of the vibrant elements that put Des Moines atop Forbes magazine’s list of “America’s Best Cities for Young Professionals.”
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It’s the holiday season, so what better time than now to talk about “giving” as it relates to your company initiatives — giving is better than getting, after all, right? (In case you are shopping, though, I am just fine with “getting” in addition to “giving,” and you can’t go wrong with chocolate).
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