It’s 2015, so in the spirit of the New Year’s resolution hysteria, I thought I’d suggest a few good reads to anyone looking to make reading a resolution. My list is not presented in any particular order, rather it’s just a rundown of some books that I have found intriguing or insightful. Rather than expound about the virtues and shortcomings of each book, I’ll allow my daughter’s own words to sum things up, “I like this one; it’s good; it’s my favorite.”
Read more >>
There are defining moments throughout your career that you will never forget. For me, attending the first ever Confab content strategy conference in Minneapolis in May of 2011 was one of those experiences. I’d been dabbling in content strategy for … Continued
Read more >>
In early 2014, I wrote an annual trend post that avoided talking about all of the trend predictions, because keeping up with all of them could be a challenge. However, there are a lot of interesting things going on in the world of marketing and consumer behavior that are important to take note of and see how they might apply to your business and your efforts in the new year.
Read more >>
This year, our agency will celebrate 15 years in business. Around the beginning of April is our actual anniversary; April 2000 is when we set up shop to service our first two clients. We had a vision, a plan and a team. A brand new agency in a new neighborhood, which is now Des Moines’ East Village filled with condos and apartments, unique shops, restaurants and bars. In April 2000, it was only a vision, made up of neglected, empty buildings. Now it’s one of the vibrant elements that put Des Moines atop Forbes magazine’s list of “America’s Best Cities for Young Professionals.”
Read more >>
It’s the holiday season, so what better time than now to talk about “giving” as it relates to your company initiatives — giving is better than getting, after all, right? (In case you are shopping, though, I am just fine with “getting” in addition to “giving,” and you can’t go wrong with chocolate).
Read more >>
If you follow our social media channels, you’ve probably seen signs of our agency’s charity and nonprofit activity — general fundraisers, auctions, team-oriented events and outings. Each year, Two Rivers Marketing associates select three “official” charity/nonprofit partners for the year. Those have included Animal Rescue League of Iowa, Special Olympics, Juvenile Diabetes Research Foundation (JDRF), Make-a-Wish and United Way, and those selected get full support of the entire agency.
Read more >>
Is it really already December? Where has the time gone? I can’t believe it, but my last week in Des Moines has started — wow! I am very proud and happy that I had the chance to join the Two Rivers Marketing team as an international intern. It has been a great experience that I definitely will never forget. It was the first time I worked at a full-service agency and my first long-term stay in the U.S. I can absolutely say this is my dream job (apart from the fact that it is too far away from Germany).
Read more >>
With the end of another year upon us, many B2B companies are wrapping up a busy trade show season and beginning to plan it all over again for the next year. If your company has a social media presence but is not yet leveraging it to the fullest extent at your trade shows, 2015 is the best time to start. Here are my top five tips for successfully using social media to enhance your trade show experience.
Read more >>
With the end of another year upon us, many B2B companies are wrapping up a busy trade show season and beginning to plan it all over again for the next year. If your company has a social media presence but is not yet leveraging it to the fullest extent at your trade shows, 2015 is the best time to start. Here are my top five tips for successfully using social media to enhance your trade show experience.
Read more >>
More than half of my internship is already over. I can’t believe I’ll go back home to Germany in less than a month. But for now I’m still here and want to tell you about some special moments and experiences I’ve had at Two Rivers Marketing so far.
Read more >>