BASF | Colorbiotics
Color can change how we feel. That’s true whether we’re talking about a new dress — or your backyard. BASF | Colorbiotics produces mulch colorant and other additives that add beauty and vitality to landscaping projects.
Challenge: Explain the benefits of the BASF advanced productivity monitoring tool for mulch colorant equipment. (Yes, that’s a thing.) Oh, and do it in 2 minutes (preferably less). Solution? Keep it simple with a whiteboard-style video focusing on what matters most (and what BASF does best) — color.
This direct mailer kept BASF mulch colorant on mulch producers’ minds during their off season. A gift of wood coasters (who pine to be mulch) cleverly reinforces the BASF product while encouraging producers to kick back and relax after a busy production season.
Bigger, healthier plants and flowers — all because you chose the right mulch. Mulch with BiGro™ plant-friendly, living biology is much more than standard mulch.
Print Advertising / Direct Mail
Mulch producers need colorant as soon as possible. BASF is committed to getting them the products and services they need to keep their operations up and running.