It’s no new concept anymore. Still, the potential complexity of implementing marketing automation has some marketers skeptical as to whether or not the investment is worth it. In fact, according to Emailmonday, only an average of 51% of companies are currently utilizing marketing automation and 58% of B2B companies are just in the planning phases of adopting the technology.
But does it really have to be so complicated?
What if I told you there are types of marketing automation strategies that are easy to implement? Assuming you have the right tools in your marketing tech stack — like a CRM with accurate, up-to-date data; a fully functional marketing automation tool; and an integration between the two — marketing automation can be simple (and fun)!
Let’s talk about five simple marketing automation examples you can implement easily, while building and maintaining prospect/customer relationships and creating internal efficiencies.