The world of social media platforms is a fast-paced one. With the average lifespan of posts ranging from 21 minutes to one day, you can’t stay stagnant and expect success. Similarly, you can't continue to rely on the same tactics and strategies you’ve been using for the past several years and expect their performance to stay the same.
Here is a roundup of channels and newer ad capabilities to consider for your 2021 marketing plan. Take a look at how they can help keep your social media marketing top-notch.