A Day in the Life of Marketing Strategy Director Joe Boswell

Agency Culture

A Day in the Life of Marketing Strategy Director Joe Boswell

Joe Boswell

Joe Boswell
Sep 13, 2022

A day in the life of Marketing Strategy Director Joe Boswell.

This month, we’re getting an up-close look at a day in the life of Joe Boswell, a marketing strategy director at 2RM.

Joe waving good morning, working out, and taking his daughter Elise to school.

At 6 o’clock, I’m up before the sun even rises. After a few stretches (and yawns), I hit the spin bike at my in-home gym.

An hour later, it’s time to hurry up and get myself ready for work and my daughter, Elise out the door for school.

Joe reading his emails, leading a discovery call, and reading industry news.

I arrive at work right on time at 8. First things first: I catch up on emails and finish my morning coffee and breakfast: protein bar, banana, and blueberries.

While my breakfast is always the same, no two workdays are. This morning, I’m leading a discovery call with a client to learn more about their goals and business.

Next up, I get to work with some of my favorite people — my fellow 2RMers. I fill the rest of my morning guiding internal campaign planning, consulting on audience research, and much more.

All this hard work is making me hungry. Time for a quick lunch and walk around the East Village.

Joe leading a strategy brainstorm and after work kicking a ball with Elise.

Back to work! Lots of cool stuff on my afternoon agenda. First, I get to lead a strategy brainstorm for a new product launch.

After a successful brainstorm session — complete with snacks — I head back to my desk to check my email.

One last client meeting before the end of the day. This time I’m presenting recommendations for an upcoming marketing campaign.

5 o’clock, time to head ho … oh wait, I need to do my timesheet!

Now it’s time to head home and spend some quality time with Elise. The perfect ending to another successful day at 2RM.

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Joe Boswell
Get to know Joe

As a marketing strategy director at Two Rivers Marketing, Joe has a passion for helping clients translate business objectives into impactful marketing initiatives. Reach out to Joe to pick his brain about strategic planning or where to find the best bike trails.