Home

Blog

A Day in the Life of Marketing Strategy Director Joe Boswell

Agency Culture

A Day in the Life of Marketing Strategy Director Joe Boswell

Joe Boswell

Joe Boswell
Sep 13, 2022

A day in the life of Marketing Strategy Director Joe Boswell.

This month, we’re getting an up-close look at a day in the life of Joe Boswell, a marketing strategy director at 2RM.

Joe waving good morning, working out, and taking his daughter Elise to school.

At 6 o’clock, I’m up before the sun even rises. After a few stretches (and yawns), I hit the spin bike at my in-home gym.

An hour later, it’s time to hurry up and get myself ready for work and my daughter, Elise out the door for school.

Joe reading his emails, leading a discovery call, and reading industry news.

I arrive at work right on time at 8. First things first: I catch up on emails and finish my morning coffee and breakfast: protein bar, banana, and blueberries.

While my breakfast is always the same, no two workdays are. This morning, I’m leading a discovery call with a client to learn more about their goals and business.

Next up, I get to work with some of my favorite people — my fellow 2RMers. I fill the rest of my morning guiding internal campaign planning, consulting on audience research, and much more.

All this hard work is making me hungry. Time for a quick lunch and walk around the East Village.

Joe leading a strategy brainstorm and after work kicking a ball with Elise.

Back to work! Lots of cool stuff on my afternoon agenda. First, I get to lead a strategy brainstorm for a new product launch.

After a successful brainstorm session — complete with snacks — I head back to my desk to check my email.

One last client meeting before the end of the day. This time I’m presenting recommendations for an upcoming marketing campaign.

5 o’clock, time to head ho … oh wait, I need to do my timesheet!

Now it’s time to head home and spend some quality time with Elise. The perfect ending to another successful day at 2RM.

Learn more about our associates and agency culture.

More Blog Posts


Joe Boswell
Get to know Joe

As a senior marketing strategy director, Joe Boswell has a passion for helping clients translate business objectives into impactful marketing initiatives. Reach out to Joe to pick his brain about strategic planning or where to find the best bike trails.