A digital knowledge management (DKM) platform is a single place where you can actively manage your SEO information like phone numbers, addresses, and business verticals to provide consistency across over 150+ online locations, like Google, Bing, and other search engines. That means dealer networks and local company locations can ensure that whenever their customers search for their business online they’ll find the correct information — every time. A DKM platform also lets you monitor and respond to reviews and comments about your business posted on various social media.
Major benefits of using a DKM platform for local SEO optimization and local listing management include:
- Brand consistency in messaging and information — This system ensures your location or locations will appear the same way every time. If you have more than one location, the level of consistency also helps Google and Bing quickly differentiate between locations and provide the most up-to-date and accurate information to your searchers, even when that information changes. This is especially important should a national disaster occur or during a pandemic like we are experiencing now. Be proactive, as the system can’t be set up at the last minute when a crisis strikes. The information is also important during the holiday season, when hours may change.
- Lead gen tracking through local listing management — We’ve seen a dramatic increase in the number of inbound leads just by creating consistency of information and correcting addresses and phone numbers. After all, understanding where you’re getting the most quality leads from allows you to focus your efforts on those fruitful acquisition sources.
- Trackability, analytics, and insights — Almost more important than getting leads is tracking where leads are coming from. Through enhanced tracking and analytics, you’ll be able to see which platforms among hundreds are providing your locations with the best quality leads.