At Two Rivers, we're not just watching the AI revolution — we're embracing it. Our agency’s AI Taskforce supports the agency across the board in evaluating and implementing AI technology and tools. Just as we're using AI to enhance our marketing strategies, we're also using it to recruit the best marketing talent. AI tools are also helping marketers find jobs faster and more effectively.
But while AI is becoming more prevalent on both sides of the job search equation, it’s important for job seekers to evaluate when the use of these tools delivers benefits versus when they can be detrimental or give potential employers pause.
We’ve outlined some benefits that AI can deliver for your marketing job search as well as a few do’s and don’ts for using AI tools in the search process.
What Benefits Can AI Offer in a Job Search?
AI tools are becoming more common in the marketing industry workplace. So staying on top of what’s available from an AI perspective can be a good thing when you’re trying to land a job. And not only can knowledge of these tools impress potential employers, but it can also help you find jobs you want.
AI-powered platforms, such as job search engines and career sites, use algorithms to match job seekers with roles that align with their skills, experience, and career goals. By analyzing large datasets from resumes, job postings, and personal profiles, AI can recommend opportunities that might otherwise go unnoticed. This streamlines the job search and increases your chances of finding the right fit in less time.
Job seekers can also use AI-powered tools for many of the tasks involved in the process. Tools like resume builders and writing assistants are becoming increasingly popular. They have the ability to analyze a user’s input and suggest improvements, optimize keyword usage in resumes and cover letters for applicant tracking systems, and help ensure that resumes are formatted to appeal to recruiters.
However, candidates shouldn’t rely on AI to do all the heavy lifting in a job search. This can stand out in an obvious way and be a red flag to potential employers.
Do’s and Don’ts of AI
DON’T use AI to write your resume or cover letter entirely. Employers can tell when a resume or letter has been created wholesale using AI tools, and you don’t want your resume and letter to read and look exactly like all the others on the pile. It’s important to reflect your personality and experience in your own words.
DO use AI tools to fine-tune and polish what you have. Use AI to check your formatting and grammar, punch up your prose, or brainstorm good starting points. Some advanced tools can even automatically tailor your resume with wording or suggestions based on each position, highlighting the most relevant experiences and skills to help get you noticed. And it’s always a good idea to add quantitative information, such as sales growth or lead generation data, to your resume when applicable. When AI tools are used to review and sort resumes, this data can help you stand out and make it to the next step.
DON’T use AI tools to draft your responses to potential interview questions. While you should think about what you may be asked in a job interview and practice your answers, these responses need to come from you and not a robot.
DO use AI tools to prepare for interviews. If you know that you come across as nervous or stiff in job interviews, it’s a good idea to practice to increase your comfort level. For example, an AI tool like ChatGPT can provide sample interview questions for a specific position. Other tools offer virtual interview coaches that are powered by AI to simulate real interview scenarios and give you feedback on responses, tone, and body language.
DON’T blanket every company with your resume and cover letter just because AI tools make it easier and faster to apply. These tools are a great way for you to find and connect with the openings you are well-suited for, but it’s not a good idea to use them to apply for every available opening.
DO use AI tools to network, so you can better connect your skills and interests with specific companies and roles. AI-powered tools on LinkedIn, for example, can provide personalized job recommendations or suggest connections in your industry or region.
The Future of Job Searching
Job seekers aren’t alone in using more AI-powered tools in the process — employers are taking advantage of these evolving capabilities as well. Two Rivers and other companies are more frequently using the tools for such things as job matching and candidate filtering, resume screening and tracking, candidate evaluation, and even to initially contact candidates, schedule interviews, and answer frequently asked questions via chatbots.
At Two Rivers, we view AI-powered tools as another option in our toolbox to help us find and attract the best candidates, but we still value the personal touch throughout the interview process.
For job seekers, it’s good to be aware of the ways that AI tools can help — or hinder — you in the process. Used to their best advantage, these tools can help you hone your skills, boost your confidence, and enter interviews better prepared. Interested in what we have to offer? Check out our careers page for job listings.
By Two Rivers Marketing
