With 500+ million daily users, Instagram is the perfect place to get visual with your brand and gain some serious awareness. Two unique features to this platform are Guides and AR filters.
Instagram Guides are a way to gather related content in one place and turn it into a scrollable experience for your followers. By adding a collection of your posts to a guide, you’re able to tell a larger story about your brand that will resonate with your audience. Guides can be added to Stories and sent to followers, giving your brand the opportunity for larger engagement.
Take a look at our 2RM Guide on having fun at work.
AR filters are another way brands can use platform features to engage with followers. AR filters are animated elements that layer over real-life images and videos. Filters are more captivating than normal video and they give your followers a chance to be a part of your brand.
Types of AR filters include: