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Get to know Rachel

Rachel Adams, Executive Director at Two Rives Marketing, has a reputation for helping clients move their marketing efforts forward with a strategic approach and a passion for understanding complex products and technical subjects. When she’s not learning about new client products and services and asking a million questions, she enjoys time spoiling her dog, Bear, and practicing yoga. Reach out to Rachel.

Rachel Adams joined Two Rivers in the agency’s early days, and she has since helped lead it through many big wins, new clients, challenges, and growth. When she first started at 2RM in 2001, the agency had about 20 associates who handled a little bit of everything, from public relations to client services.

“No day was the same and there was a lot of variety, which was great,” Rachel says. “I worked on client services and new business from the beginning.”

Her passion for understanding complex products and technical subjects has always been at the heart of her marketing career, with much of her experience focused on working with clients in industries like construction, agriculture, and manufacturing.

“I really enjoy learning about clients’ businesses, their new products, and all of the technical details that set them apart,” she says.

In her current role as executive vice president, she’s also channeling that drive into shaping the future of 2RM.

“I definitely enjoy strategizing how to grow the agency to make sure we stay on the front edge of marketing as it changes and evolves,” she says. “Every day feels like a new opportunity and a new challenge.”

Rachel grew up in Garner in north central Iowa. After high school she headed to Ames to attend Iowa State, where she was active in a sorority and involved in VEISHEA. At ISU, she studied journalism and mass communications with a primary emphasis in public relations and political science.

After graduation, Rachel took a full-time position as an account executive at Essman/Associates, where she had interned during college. A specialty of the Des Moines-based firm was conducting marketing research for a range of clients, including B2B, B2C, and political.

After a few years at Essman, Rachel made the move to 2RM in February 2001. She was excited to be able to focus on one or two large client accounts to really dive into their business. And the rest has been history, as Rachel took on more responsibility and leadership at 2RM through the years.

“I still enjoy it and see every day as something new,” she says.

Outside of work, Rachel is involved with several boards and associations, including serving on the Rayser Holdings board and as vice/chair-elect on the Junior Achievement of Central Iowa board. She’s also an active member of the National Agri-Marketing Association and Central Iowa Women in Ag.

One fun fact about Rachel: She and her husband, George, had the same last name — Adams. They were married on the island of Santorini in 2007; her husband is Greek and his grandfather immigrated to the U.S. from Greece.

Rachel also enjoys reading, cooking, doing yoga, and spoiling her dog, Bear.

“He’s very adorable, cute, and ferocious,” she says.