Strategic September: A Month of Professional Development

At Two Rivers, we practice strategic marketing all year long. But during Strategic September, we focus on looking at what’s ahead in the marketing landscape and sharing our collective knowledge!

All month long, our agency's experts lead strategic marketing professional development sessions. The goal: Make marketing training opportunities available to grow everyone's knowledge. The more our associates know about marketing trends, the more they grow —and the better they can serve our clients.

The best part is, it’s knowledge we share with each other! Most of the presenters are the people we work with every day; we’re excited to hear from them and share our own ideas too.

“Strategic September is great because it helps raise awareness of what’s possible and what everyone might be able to bring to their client's business,” said Joe Boswell, marketing strategy director. “It gets the juices flowing to start building on each other's ideas. It's an exciting process to be a part of!”

Strategic September activities include:

• Expert panel discussions
• Guest speakers
• Brainstorming sessions
• Daily intranet posts
• Casual coffee chats

B2B marketing trends are always changing, so we update Strategic September topics every year. “It allows us to jump-start and fuel our annual planning efforts with important industry updates, trends, and fresh ideas to keep our clients at the forefront of the ever-changing marketing landscape,” said Senior Marketing Director Hillary Ferry.

A wide range of Strategic September activities helps our associates dive deeper into familiar areas —and also explore territory they’re curious about. “Curiosity may have killed the cat, but it's the core of a creative culture,” said Drew Jones, managing director, creative. “And in an industry where things change every 15 minutes, staying curious is the best way to stay ahead.”