Two Rivers Marketing was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for marketing excellence in the construction industry. The agency received top honors including Best of Show and Construction Marketer of the Year (North). Additionally, Two Rivers received several SUPERSTAR/STAR awards across multiple categories such as Integrated Campaign, Digital Marketing, Content Marketing, Video and Merchandising. All awards were in recognition of the agency’s work for John Deere Financial.
One of the SUPERSTAR award-winning submissions in the digital marketing (content marketing) category focuses on delivering financial know-how through videos and long-form content on a microsite: JohnDeere.com/SolidGround.
The Two Rivers Marketing team was excited to take on the challenge of helping John Deere Financial provide its customers valuable financial content and tools. By creating content that was relevant and easily accessible, Two Rivers Marketing and John Deere Financial were able to address a need in the industry for more information surrounding cash-flow concerns, managing owning and operating costs, and more.
“Receiving these awards, especially the Best of Show award, is a testament to our team’s hard work and our amazing relationship with John Deere Financial,” said Rachel Adams, managing director of client services at Two Rivers Marketing. “John Deere Financial understands the needs of contractors and is committed to developing engaging content that helps them make better financial decisions for their businesses.”
The Solid Ground site provides contractors with tips and advice to help them make better financial decisions and ensure they get the most out of their equipment investments. It also demonstrates the company’s industry-specific expertise and serves as the online hub for ongoing content marketing efforts.
“Digital content for Solid Ground will continue to be a focus in 2017,” said Terry Followell, creative director at Two Rivers Marketing. “It’s great to be recognized for the work that’s been done so far as we continue to grow this effort for John Deere Financial.”
About the CMA and the CMA STAR Awards
The CMA STAR awards recognize excellence in 16 marketing categories and 80 sub-categories including advertising, branding, social media, new product launches, and integrated marketing campaigns, along with the Construction Marketing of the Year.
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking, and recognition to marketers in the construction industry. The CMA sponsors the annual STAR Awards and the Certified Construction Marketing Professional (CCMP) program. Learn more at www.ConstructionMarketingAssociation.org.