Are you looking to add video to your social media strategy, but aren’t sure where to start? First, don’t be intimidated at the prospect or the outcome. Video can be an effective tool for connecting with and educating your audience. Read on to learn more about why, how, and when you should use video on your channels.
Launching a social media video series
A video series on social media is a great way to keep your audience engaged with your video content on a consistent basis. Our recommendation is to choose one social channel for your series; don’t try to execute it across multiple channels at once. Keep your audience focused, and give them one spot to access all your series content.