Once you’ve determined the best option for your virtual event, it’s time to take stock of your current tech stack and understand your options for an event technology solution that can easily integrate with your other platforms. If this feels overwhelming, we are here to help! It’s important to choose the right solutions at the onset to ensure your event is successful.
Another piece to consider at this phase is your content library. What content do you already have on the event topic that can be used in your event communication plan? Blogs, infographics, and preview videos can be a great way to generate excitement with your target audience and provide a preview of the content in your event to help drive registrations. Getting a plan in place and mapping out where your content fits into each communication will ensure you’re earning the right to speak with your audience throughout their buying journey.
It’s event time! But, your communications shouldn’t stop. In addition to your planned virtual event content, many technology providers allow for in-platform engagement opportunities like Q&As, 1:1 meetings, chat features, and more. Additionally, you can get valuable insight into where your event audience is in the buying process by providing and tracking links to useful resources and content. It can also help gauge their interest level in specific topics and even help identify those customers who are ready to purchase.