Channel Marketing

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Channel Marketing

Channel Marketing

In B2B marketing, complicated products often go to market in complicated ways. Dealer networks, distributors, independent sales channels, and wholesalers are all standing between your business and your customer’s business — they’re the 2. At Two Rivers Marketing, we help you own the 2 by ensuring that those channels build strong relationships by adding value to a customers’ experience with your brand.

Our channel marketing experts will help you market to, and through, the channels that connect you to your end customer. We’ll show you how to engage, educate, incentivize, and motivate them to advocate for your products, services, and brand with a customizable co-op marketing program. And we’ll manage the entire interaction through our proprietary software platform: 2RM Channel Marketing Studio.

Channel Marketing Programs

We’re specialists in co-op management strategy and administration. We make it effortless for you, delivering dealer program support with white glove service — including dealer consultations and marketing guidance.

Dealer Service & Support

We are the experts at developing brand-compliant materials that equip your dealers to close the sale — including dealer websites, search engine optimization, local SEO and listings, email campaigns, direct mail campaigns, social media support, traditional advertising, and training programs.

2RM Channel Marketing Studio

We help your brand’s sales channels succeed with our proprietary 2RM Channel Marketing Studio, an easy-to-use tool for creating a customized co-op program — including co-op claims administration and fund management, custom marketing requests, and participation measurement and reporting.

Channel Marketing Programs
Dealer Service & Support
2RM Channel Marketing Studio

For all of our channel marketing programs, we strive for the right balance of personal service and technology. Our ultimate goal is to provide the best options for dealers, distributors, or sales reps to get what they need at both the marketing strategy and program administration levels. We want to make their local marketing efforts effective and easy.

Rachel Adams, Executive Director

Work with us

Work with us

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