Content Marketing

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Content Marketing

Content Marketing

Today’s customers have little patience for anything that doesn’t serve their needs. To truly own the 2 in B2B content marketing, your brand has an obligation to meet your customers where they are and talk to them about what they’re interested in. Our content marketing experts can help you do all that while also telling your brand’s story in a unique and memorable way.

We start by learning as much about your audiences as possible, then developing audience personas containing honest insights that can drive meaningful content. A comprehensive content marketing strategy and detailed calendars help us plan and stay organized across multiple channels while keeping your team on top of everything that’s going on. And, of course, we measure everything as we go and use that data to constantly improve our approach.

Strategy & Planning

We define your goals, then strategically deploy content as a business asset that connects to your audience in a relevant and compelling way.

Audience Research

We take a deep dive into your core audience’s needs, motivations, and challenges to get the full picture. Their identity — who they are; their behavior — what they do; their mindset — how they think; and their needs — what they want.

Content Research

We audit the content you already own, and identify the gaps and opportunities.

Competitive Benchmarking

We identify where you are competitively positioned from a content and channel standpoint, and find opportunities for differentiation.

Content Creation & Distribution

We develop research-based content that’s relevant and useful to your audience — in its format and how it's served up as paid, earned, shared, or owned media.

Journey Mapping

We map out the steps between the customer expressing a need and purchasing your product — then zero in on what will move them forward.

Content Governance

We ensure strategic long-term management of your content — from creating, publishing, and updating it to retiring it.

Measurement

We evaluate and measure your content’s reach, engagement, and conversions and define what success looks like.
Strategy & Planning
Audience Research
Content Research
Competitive Benchmarking
Content Creation & Distribution
Journey Mapping
Content Governance
Measurement

It's our job to think critically about how we tell the story to our clients' audiences — including the message, format, media/channel, and more. Great content is relevant, useful, and compelling; this means storytelling from the outside in. It has to start with where the audience is and what they care about.

Zach Keller Managing Director, Public Relations

Work with us

Work with us

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