Content Marketing

Today’s customers have little patience for anything that doesn’t serve their needs. To truly win at B2B content marketing, your brand must meet your customers where they are and talk to them about what they’re interested in. Our content marketing experts can help you do all that while also telling your brand’s story in a unique and memorable way.

We start by learning as much about your audiences as possible, then developing audience insights that can drive meaningful content. A comprehensive content marketing strategy forms the basis for the multi-channel plans that help us maintain a holistic, integrated approach across multiple campaigns while keeping your team on top of everything that’s going on. And, of course, we measure everything as we go and use that data to constantly improve our approach.

Content Marketing

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Capabilities

Content Marketing

Content Strategy & Content Planning

We define your goals, then strategically deploy B2B content as a business asset that connects to your audience in a relevant and compelling way.

Audience Research

We take a deep dive into your core audience’s needs, motivations, and challenges to get the full picture. Their identity — who they are; their behavior — what they do; their mindset — how they think; and their needs — what they want.

Content Research

We audit the B2B content you already own and identify the gaps and opportunities.

Competitive Benchmarking

We identify where you are competitively positioned from a content and channel standpoint, and find opportunities for differentiation.

Content Creation & Distribution

We develop research-based content that’s relevant and useful to your audience — in its format and how it's served up as paid, earned, shared, or owned media.

  • Case studies
  • White papers
  • Article writing
  • Editorial writing
  • Social media content
  • SEO copywriting
  • Influencer marketing
  • Video marketing

Journey Mapping

We map out the steps between the customer expressing a need and purchasing your product — then zero in on what will move them forward.

Content Governance

We ensure strategic long-term management of your content — from creating, publishing, and updating it to retiring it.

Measurement

We evaluate and measure your content’s reach, engagement, and conversions and define what success looks like.

Content Strategy & Content Planning
Audience Research
Content Research
Competitive Benchmarking
Content Creation & Distribution
Journey Mapping
Content Governance
Measurement

We're constantly evolving our strategies and discovering new and emerging trends to keep our clients' media campaigns relevant and fresh.

Liz Smith, Senior Media Planner/Buyer

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