Public relations is diverse, and growing more so every day. Media outlets are proliferating and diversifying, and brands are taking it upon themselves to be their own publishers. As our clients’ needs have evolved, so has Two Rivers Marketing.
We’ll help you engage with your audiences through your owned channels as well as through earned media. Our media relations and corporate communications experts work side by side with our content strategy teams to ensure a cohesive message regardless of channel. And no matter where your audiences are in their buyer journey, we’ll help you keep them informed, entertained, and engaged.
Because we understand your business, we help communicate your objectives so they help move the needle from brand relevance to sales revenue.
Our approach is to measure results across the entire spectrum of output, outgrowths, and outcomes to understand the real contributions to your success.
We establish relationships to get on a first-name basis with publications that focus on your market. We also leverage your corporate messaging to make it applicable to broader audiences and mainstream media.
We bring your brand, theme, and messaging to life at events to create a memorable experience, brand affinity, and sales impact.
We identify key influencers who are relevant to your brand, manage these partnerships, and tap into their channels and audiences.
We understand the needs of all your audiences — including employees and dealers — in order to communicate with them effectively and move your business forward.
We put boots on the ground to position your brand strategically: helping you recruit talent, build on corporate social responsibility initiatives, and elevate your company image with an important target audience.
We’re experts at helping your leaders connect with their audience and effectively articulate business strategies and objectives to employees, dealers, customers, and the media. We assist with media training, speech writing, and presentation development.
In B2B marketing, you can’t fake technical knowledge. We speak your customers’ language with deep understanding to create content that connects, resonates, and drives action.
We create and implement communication plans that protect your brand's reputation in a crisis, including minimizing negative impact and rebuilding trust with stakeholders.
Our PR efforts raise awareness of our client's brand, differentiate their products, and lead to consideration by prospective customers.
Ryan Johnson, Strategic Communications Manager
