Public Relations

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Public Relations

Public Relations

Public relations is diverse, and growing more so every day. Media outlets are proliferating and diversifying, and brands are taking it upon themselves to be their own publishers. As our clients’ needs have evolved, so has Two Rivers Marketing. We now refer to our PR and content marketing services as Strategic Communications, and the experts at Two Rivers Marketing can help you navigate it.

We’ll help you engage with your audiences through your owned channels, as well as through earned media. Our media relations and corporate communications experts work side by side with our content teams to ensure a cohesive message regardless of channel. And no matter where they are in their buyer journey, we’ll help you keep your audiences educated, entertained, and engaged.

Case Study:
Titan Tire

Content & Strategy Planning

Because we understand your business, we help communicate your objectives so they help move the needle from brand relevance to sales revenue.

Measurement

Our approach is to measure results across the entire spectrum of output, outtakes, and outcomes to understand the real contributions to your success.

Media Relations

We establish relationships to get on a first-name basis with publications that focus on your market. We also leverage your corporate messaging to make it applicable to broader audiences and mainstream media.

Event Planning

We bring your brand, theme, and messaging to life at events to create a memorable experience, brand affinity, and sales impact.

Influencer Management

We identify key influencers that are relevant to your brand, manage these partnerships, and tap into their channels and audiences.

Stakeholder Communications

We understand the needs of all your external audiences — including employees and dealers — in order to communicate with them effectively and move your business forward.

Community Relations

We reach out and establish relationships within communities to position your brand strategically — helping you recruit talent, build on corporate social responsibility initiatives, and elevate your company image with an important target audience.

Executive Positioning

We’re experts at helping your leaders connect with their audience and effectively articulate business strategies and objectives to employees, dealers, customers, and the media. We assist with media training, speech writing, and presentation development.

Writing & Content Development

In B2B marketing, you can’t fake technical knowledge. We speak your customers’ language with deep understanding to create content that connects, resonates, and drives action.

Content & Strategy Planning
Measurement
Media Relations
Event Planning
Influencer Management
Stakeholder Communications
Community Relations
Executive Positioning
Writing & Content Development

I help our clients put all the pieces together — what they want to say, how they want to say it, and where. I'm able to use my curiosity to get to the heart of complex products and solutions. Whether it's chatting with an engineer, poring through technical documents, or deciphering jargon, I'm up for the challenge.

Avery Amensen, Strategic Communications Supervisor

Work with us

Work with us

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