Strategic Planning

At Two Rivers Marketing, our mantra is “Strong brands are grounded in strong plans.” We firmly believe that strategic planning is essential to the long-term success of your brand- or the short-term success of your product launch, large event, or special program. Our team will work closely with yours to design and manage a process that efficiently and effectively delivers a clear, comprehensive, and compelling plan.

Strategic Planning

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Capabilities

Strategic Planning

Market Research

We conduct surveys, interview customers, and gather information and insights to help build a knowledge-based foundation for decision-making.

Brand Strategy

We help you clarify your brand attributes — what you stand for, how you want to differentiate, and how you need to change to become the brand you want to be.

Annual Planning

We provide strategy, guidance, and ideas to help steer your marketing efforts in the short and long term.

Messaging & Positioning

We position your brand effectively by determining the messages that deeply connect to each audience, based on your brand strategy.

Data Analytics

We standardize, clean, organize, and analyze your data to deliver timely reporting, actionable insights, or data-driven forecasts.

Reporting & Data Visualization

We make the data make sense — developing shareable, easy-to-understand data visualizations of what is happening with your marketing communications efforts across multiple channels.

Market Research
Brand Strategy
Annual Planning
Messaging & Positioning
Data Analytics
Reporting & Data Visualization

We thrive on seeking out new and unique approaches to making our clients' business more successful and their lives a bit easier.

Patrick Baker, Managing Director, Client Service

Work with us

Work with us

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