Senior Marketing Technology and Analytics Manager

Job Details

Company Location: Two Rivers Marketing - Des Moines, IA 
Position Type: Hybrid or Remote
Position Schedule: Full Time
Education Level: 4 Year Degree

Who We Are Looking For

The Senior Marketing Technology and Analytics Manager will be responsible for working with cross-functional teams and clients to operationalize and execute integrated digital marketing programs that require customer data, marketing technology and/or software applications to successfully run. Outside of translating technical requirements and operational inputs, this role will also support management of performance and customer data needed to run these integrated programs, track and report performance and implement plans at scale.

  • Collaborate with cross-functional teams to understand integrated marketing plans, available tools, and data sources to develop and leverage a broader martech ecosystem, with a focus on technical requirements, implementation and management.

  • Work with cross-functional and client teams to develop performance measurement plans and data visualization strategies. Support the management and analysis of various marketing data sets.

  • Consult internal and client teams on program architecture, including data management, lead scoring, and lead sourcing.

  • Create operational documentation for defined martech solutions, keeping teams informed of new or updated procedures related to system infrastructure.

  • Partner closely with digital, development, UX and analytics team members to strategize and define campaign plans with a focus on martech and data integration.

  • Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies.

What You'll Do Once You're Here

  • Architect scalable solutions using martech, with a focus on CRM and measurement tracking systems (i.e. Salesforce, Google Analytics, Google Tag Manager).
  • Understand CRM systems and integration points with other martech platforms (i.e marketing automation) to develop connected customer journeys and relevant experiences.
  • Define and analyze how business requirements and marketing objectives translate to data needs.
  • Work with technical and CRM administrative teams to implement custom programs that focus on collecting, leveraging, and enhancing first party data, in order to execute targeted, personalized programs.
  • Support the execution of customer relationship marketing strategies,including data collection and integration, personalization and segmentation strategies, adhering to platform best practices and integration with back-end and customer-facing systems.
  • Evaluate program success and identify optimization opportunities through KPI development, event tracking setup (Google Tag Manager, Tealium, etc.) and regular program reporting using preferred client tools (i.e. Google Analytics, Adobe Analytics, Tableau, Google Data Studio, etc.).
  • Support the creation of scalable processes and best practice documentation related to lead generation, database management and program evaluation.
  • Define and follow QA processes to ensure proper data management and list sourcing. Contribute to client-specific and agency-wide data governance initiatives.
  • Troubleshoot marketing technology technical issues and coordinate with martech platform support resources, including researching issues and submitting support tickets as appropriate.
  • Work with digital leadership and collaborate with team resources to continually evaluate and engage with martech vendors to understand new tools and add-on features that may help improve performance and/or scalability of programs.
  • Develop technical processes and martech training to support adoption and skillset growth of digital associates and broader 2RM employee base.
  • Act as a resident martech expert, with a focus on data management, CRM, marketing automation and AI-driven programs.
Skills Required:
  • Advanced experience with Google Analytics and Google Tag Manager
  • Demonstrated experience supporting performance measurement planning and data analysis
  • Experience with programming languages (such as R, SQL, etc.) and/or data visualization tools (such as Tableau, Datorama, etc.)
  • Knowledge of web optimization and personalization platforms
  • Ability to help structure A/B and multivariate testing
  • Experience supporting programs that activate first-party data, such as marketing automation campaigns
  • Strong quantitative and qualitative analytical skills.
  • Strong problem-solving, strategic thinking, time management, and organizational skills
  • Ability to work effectively with a variety of internal teams
  • Ability to monitor and adhere to budgets and schedules

What You Need to Succeed

  • Bachelor’s degree in marketing, business, data analytics, information systems or a related field is preferred.
  • 6+ years of experience working with data and analytics/BI tools
  • 6+ years of experience supporting Google Analytics and Google Tag Manager.
  • 3+ years of full-time experience in digital marketing and/or demand generation.
  • Marketing automation and/or Salesforce platform experience is a plus.

Why Two Rivers Marketing

Professionally, we’re big enough to give you the opportunity to work with top global B2B brands and move up the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don’t feel owned by your job. Like we always say, you won’t live here. You’ll thrive here.

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