The Senior Marketing Technology and Analytics Manager will be responsible for working with cross-functional teams and clients to operationalize and execute integrated digital marketing programs that require customer data, marketing technology and/or software applications to successfully run. Outside of translating technical requirements and operational inputs, this role will also support management of performance and customer data needed to run these integrated programs, track and report performance and implement plans at scale.
Collaborate with cross-functional teams to understand integrated marketing plans, available tools, and data sources to develop and leverage a broader martech ecosystem, with a focus on technical requirements, implementation and management.
Work with cross-functional and client teams to develop performance measurement plans and data visualization strategies. Support the management and analysis of various marketing data sets.
Consult internal and client teams on program architecture, including data management, lead scoring, and lead sourcing.
Create operational documentation for defined martech solutions, keeping teams informed of new or updated procedures related to system infrastructure.
Partner closely with digital, development, UX and analytics team members to strategize and define campaign plans with a focus on martech and data integration.
Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies.