ENGAGING AUTHENTICALLY

Client

Miller Electric Mfg. LLC

Services

Digital Marketing & Media Services, Content Marketing

Challenge

Miller Electric wanted to engage its social audience with content that would differentiate the brand from competitors and set it apart as the go-to welding resource.

Four smartphones in a horizontal line show images of expert welders at work as part of Miller Real Garage welding video tips series

Screenshot of social media post promoting a recent episode of Millers’ Real Garage video series

KEEPING IT REAL

Solution

Two Rivers and Miller concepted, filmed, and produced a 12-episode YouTube show called Real Garage that focused on projects, welding tips, conversations with special guests, and product reviews.

Three smartphones lined up horizontally showing images of expert welders at work as part of the Miller Real Garage video tip series. A screenshot of social media post promoting season 2 of the video tip series.

EXCEEDING EXPECTATIONS

Result

View counts exceeded expectations, and engagement with episodes surpassed channel benchmarks. After two seasons of Real Garage, the results were 2.2 million episode views, 4.3 million impressions, 15,800 clicks, and 608,000 video views on social media.