Renewable Energy Group (REG) is a world leader in the biofuels industry, but their website did not reflect that leadership position. The REG website needed to be the recognized online destination for all things biofuel — and ensure that the company wouldn't miss an opportunity to connect with a customer, a potential employee, or an investor.
Two Rivers Marketing approached the REG website redesign as an extension of an overall content marketing strategy. Rather than starting with a new look and forcing content into a specific box, we took a deep dive into the REG audiences' needs and the company's needs – exploring the most effective ways to connect the two. Our history as REG content experts made us well-suited to lead a product roadmap workshop, where we collaboratively landed on a targeted list of website development objectives to build content and functionality around.
REG Owns the 2
By flawlessly serving up content that matters to specific REG customer segments, the new REG website more successfully connects with their audience and demonstrates the company's thought leadership in action.
Paid media tactics lead directly to relevant pages not available on the old website.
Marketing automation fully leverages the lead generation capabilities of the new website.
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