Renewable Energy Group

Website Redesign



Renewable Energy Group (REG) is a world leader in the biofuels industry, but their website did not reflect that leadership position. The REG website needed to be the recognized online destination for all things biofuel — and ensure that the company wouldn't miss an opportunity to connect with a customer, a potential employee, or an investor.


Renewable Energy Group

  • Art Direction
  • Brand Strategy
  • Branding
  • Content Creation & Distribution
  • Content Research
  • Creative Design & Concepting
  • Data Analytics
  • Digital Strategy
  • Lead Generation
  • Media Strategy
  • Messaging & Positioning
  • Reporting & Data Visualization
  • SEO & SEM
  • Strategy & Planning
  • UX Design


REG Renewable Energy Group station


Industry-Leading Content Hub

Two Rivers Marketing approached the REG website redesign as an extension of an overall content marketing strategy. Rather than starting with a new look and forcing content into a specific box, we took a deep dive into the REG audiences' needs and the company's needs – exploring the most effective ways to connect the two. Our history as REG content experts made us well-suited to lead a product roadmap workshop, where we collaboratively landed on a targeted list of website development objectives to build content and functionality around.

REG website homepage screen capture
REG website screen capture
REG mobile website screen captures


REG Owns
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By flawlessly serving up content that matters to specific REG customer segments, the new REG website more successfully connects with their audience and demonstrates the company's thought leadership in action.

  • Paid media tactics lead directly to relevant pages not available on the old website.
  • Marketing automation fully leverages the lead generation capabilities of the new website.


REG-9000 Biodiesel Screen Capture
REG Website Screen Captures

Two Rivers Marketing will help you build brand relevance, transform your customer relationships, and drive real change for your business. Let's Talk.

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