Building Brand Community
Social media plays an important role in B2B marketing. Unlike many other tactics, social networking platforms give your brand the opportunity to build communities and engage in two-way conversations with your customers. Over the last year, we’ve seen just how important these channels can be as we try to stay connected with friends, family, colleagues, and the brands and causes we care about. Amidst the global pandemic of 2020,
Not only are people using these channels to stay connected with their friends and family, but to connect with brands. The proof?