Do you have a strategy in your annual marketing plan related to increasing the thought leadership of your company? We wouldn’t be surprised if the answer is yes. In recent years, thought leadership has become an important concept in marketing. A common first step to increasing your thought leadership is to focus on content creation. Then, it’s all about distributing that content to help educate and influence your target audiences. Chances are, you’re already using a mix of tactics like your website, social media channels, paid media, and earned media. But have you considered how your most valuable asset — your employees — can help build your brand’s thought leadership?
What is thought leadership?
Thought leadership has been an industry buzzword for a few years now, and it’s clear that it means different things to different people. Here’s how we define it: